Last winter we had so many wind-storms passing by London that a lot of old trees fell to the ground. I wanted to shoot an exorcist theme for a long time but only this specific tree that I found fallen dead in Clapham Common set things in motion. The location reminded me of the rite 'Dziady' that was an ancient Slavic feast commemorating the forefathers. Literally, the word is translated as "Grandfathers". It was held twice every year (in the spring and autumn). During the feast the ancient Slavs organised ritual meals. In local mythologies such feasts were organised both for the living and for the souls of the forefathers who joined the dziady after dark.
When you talk to someone about 'Exorcist' they usually have the typical Hollywood supernatural horror movie in mind. Alternatively there is the Roman Catholic context, where an exorcist is a person who is believed to be able to cast out the devil or other demons... But I chose not to use crosses, nuns or other religious objects. It was supposed to be a fashion story after all with some connotation to the past and ancient tradition.
BTW, all shots are done around this fallen tree and we had 8 changes of clothes done in pouring rain. The whole shoot was done in about 120 minutes which I think is super quick for an editorial but sometimes you have to work with what you have got!
I am the sorceress,
Down in the deep,
I am the earth,
Under your feet...